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Why are Apple products so popular?
There is a plethora of answers to that question. There are several things that Apple does right. First of all they build a high quality and cool looking product. Secondly, they keep it simple. Apple has basically one product. Whether you buy the iPhone, the iPad, or an Apple Mac, they all look basically the same. This eliminates a lot of the decision making. People like things simple. Thirdly, the products themselves are fairly easy to use. Even if you've used another product for years, it doesn't take long to familiarize yourself with the intricacies of Apple products. Fourthly, whenever Apple makes a new product, it is always better than what is currently available. Even if other companies manage to make a better product later, they tend to always be playing catchup. There are of course many other reasons their products sell so well, but these are a few of the more important ones.
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